All India Management Association

The Oxford English Dictionary defines management as: "the professional administration of business concerns public undertakings etc." The operative word is professional. The same dictionary defines it as: "having or showing the skill of a professional; competent." That is the essence of the term management in a nutshell. The shifting trend from family-run businesses to professionally-managed professions post-independence prompted Dr. Vikram Sarabhai to initiate a 'freedom movement' of a different kind: freedom from traditional management mindsets. In those days not only was there a shortage of management skills per se but even the facilities to impart these skills were none-existent. Therefore AMA had its role clearly chalked out: To conduct research provide education and impart training in the field of management. AMA is also one of the promoters and founder-members of All India Management Association (AIMA) the apex body for the management profession in India. Today it's a collaborator of AIMA and participates in all their activities.