Brand Bharatji is owned and managed by two families Devji and Bharatji family. Both families are an established name in the jewellery business. Bharatji family ventured into the industry in mid 1950s when the patriarch Late Shri Jayantilal Soni migrated with his family from Rajkot to settle in Ahmedabad. Initially the focus was only on silver jewellery while catering to the local city-market but soon they became so popular that in 1975 the next generation heir Late Shri Bharatji Soni expanded the business and became instrumental in making Bharatji (Earlier known as Bharatkumar Mahendrakumar) a wholesale supplier of silver jewellery catering whole of Gujarat state.Operating out of a small shop in Manekchowk Ahmedabad over the years the popularity of Brand Bharatji has spread to surrounding markets including Padra Rajkot etc. where its better known by its name BM100 (Abbreviation of Bharat Kumar Mahendra Kumar; 100 stands for absolute purity).In 1996 the family set-up a retail store by the name of 'Chamunda Jewellers' that flourished for 11 years. After receiving their training in gems and jewellery trade the next generation of the Bharatji family joined hands with Devji to establish the new brand – Bharatji Since 1975 at the same place where Chamunda Jewellers once stood.Devji the second family is a leader in jewellery retail and manufacturing with a strong foothold in the gulf region. Headquartered in Bahrain its one of the most trusted brands in UAE Oman Bahrain India and across the Gulf Co-operation Council (GCC) region. With Devji Bharatji adds 60 years of craftsmanship value purity and value to its rich legacy. The patriarch of the Devji family Devji Bhai Ramji Bhai Sagar made his humble beginnings in the business in the year 1947 when he shifted base to Bahrain with his family. Since then the family name has grown from being a trusted goldsmith to a huge jewellery giant owning over 15 retail stores and four manufacturing units across the globe.
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