Haier Appliances India Pvt LTd

Established in 1984 Haier is the world's No. 1 major appliance brand. It has transformed from an enterprise that manufactures household appliances to a platform that incubates entrepreneurs for the whole society. In the Internet age Haier aims to become a Networked Enterprise which overturns its self-contained enclosed system and fits into the Internet as a node that can connect various resources with a view to building post-e-commerce ecosystems based on user value interaction for co-creation and winning together to add value for all stakeholders. \t \t\t \t \t\tTo forge itself into a real Networked Enterprise Haier has carried out self-disruption in six aspects: strategies organization employees users compensation and management so as to create a dynamic cycle system and accelerate the Internet transformation. Strategically Haier establishes a user-centered ecosystem for co-creation and winning together to add value for all stakeholders; in the organizational structure Haier changes the traditional enclosed system into an open node distributed on the Internet and turns the hierarchical organization into a networked one. During this process Haier transforms its staff from employees and passive performers to entrepreneurs and dynamic partners aiming to meet the individualized needs of users by means of community featuring ecosystems with best experience. In its compensation mechanism 'pay by users' has superseded 'pay by the enterprise' driving employees to become entrepreneurs who create value for users while realizing their own value; In the management innovation Haier has achieved self-evolution of leading goals through the exploration into nonlinear management. \t \t\t \t \t\tOn Haier's entrepreneurial platform there are two listed companies: Qingdao Haier (600690.SH) and Haier Electronics (01169.HK). The main focus of Haier Group is the innovation on three platforms: white household appliance platform investment incubation platform and finance holding platform. \t \t\t \t \t\t• White household appliance platform: focus on interconnected factory's interfacing with the customization from Micronet system. Drive product iteration with user resources by means of man-machine dialog and interconnection of networked appliances. \t \t\t \t \t\t• Investment incubation platform: With 'Integrity First' as the core principle and community as the basic unit build customization platform and develop user resources with mutual trust and lasting relationship driving whole-process transformation and upgrade of microenterprises via capital marketization. \t \t\t \t \t\t• Finance holding platform: Relying on the huge user resources from the Internet and Haier's industry advantages develop a win-win value addition system for all stakeholders. \t \t\t \t \t\tThe three platforms can provide a series of entrepreneurial resources including the manufacture logistics VC investment and incubation human capital and other systems for the entrepreneurs