Indian Institute Of Management Ahmedabad

maethon is the largest Food & Agribusiness Rural Summit in the entire Asia-Pacific organized at IIM Ahmedabad. Synonymous with excellence and a sustained quest for perfection the summit provides an interactive platform which brings together the industry the academia and the future leaders of the agribusiness world. The brightest brains then understand the opportunities and challenge in Agribusiness foresee the need to constantly develop the requisite skill set and re-invent the way in which agribusiness organization functions. The overall purpose of the summit lies in achieving excellence in this regard. Evolving over the years Amaethon today has established its mark in the country's agribusiness domain as the flagship Food and Agri-business summit. The two day event attracts student participants and visionaries from academics corporate and policymaking. The summit aims at fostering exchange enthusiasm and interest in the sector sharing knowledge and creating professional network. Bearing the torch since 2005 the summit being very professionally organized has gained popularity & Strength over years and has been well received by every stockholder of industry. The rural market which forms more than half of Indian GDP has always been the center of corporate strategy to this end Amaethon'14 brings to you the Rural Marketing workshop.