Prodigy Technology Pvt Ltd

People are products of their environment. If you want people to buy your products your products have to become part of their environment Remove advertising disable a person or firm from proclaiming its wares and their merits and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom Out of home advertising can serve as a catalyst for change in the traditional advertising business. Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. In order to sell a product or a service a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs and it must provide a product that delivers the promised benefits Genius says 'Advertising may be described as the science of arresting the human intelligence long enough to get money from it' You can have the best product or service in the world but if people don't buy - it's worthless. So in reality it doesn't matter how wonderful your new product or service is. The real question is - how you impact them?