Tamasha

Tamasha products are handmade by women from Fatepurah a village just outside of the bustling capital of Gujarat. These women have learned how to use the traditional craft of handloom weaving to transform the plastic that litters our streets and chokes our ecosystems into beautiful durable ecologically friendly products. Yet the transformation involved in each Tamasha product goes beyond the material realm: the women who make these products themselves have transformed their way of life since learning how to make these crafts. The creation of Tamasha was a part of a larger effort by to bring a new definition of development to rural India: one that actually empowered villagers and one that was grounded in the concepts of environmental stewardship and sustainability. For many of the women that make Tamasha products this has been their first opportunity to participate in the modern economy in a way that served their own interests of personal empowerment and enrichment.